Grocers Going Beyond Raises $27,000 to Support BC Cancer

March 28, 2023

BC Cancer Foundation, Victoria, B.C. – A coalition of local Vancouver Island grocers are proud to share they have raised $27,000 for the BC Cancer Foundation, to help improve early detection for those facing cancer on Vancouver Island. This was the grocers’ third annual campaign, which have together raised over $430,000 for the Foundation to date.

Participating grocers included: 49th Parallel Grocery, Country Grocer, Fairway Market, Red Barn Market, The Root Cellar, Thrifty Foods,and Tru Value Foods.

The funds will purchase new head and neck scopes – updating and upgrading existing equipment. These scopes are important diagnostic tools used to develop precise, tailored treatment plans for each patient facing head and neck cancer.

The campaign ran from March 1 to 21, with $2.50 of every potted gerbera or cyclamen sold in stores going directly to the purchase of this equipment.

“We’re grateful for each community member who generously supported this campaign. Cancer impacts all of us and it’s important that the latest life-saving technology and treatments are available here on the Island. We look forward to what can be accomplished as we continue working together towards a world free from cancer,” says the group in a joint statement.

“We’re tremendously thankful for the grocers’ continued support and efforts uniting our communities to enhance cancer care on Vancouver Island,” says William Litchfield, BC Cancer Foundation’s Executive Director – Vancouver Island. “These funds will bring vital state-of-the-art equipment to BC Cancer – Victoria – enhancing the quality of care for patients and also increase the centre’s diagnostic capacity.”

This initiative builds on the momentum of the BC Cancer Foundation’s $500 million Beyond Belief fundraising campaign, which is working to advance innovation, activate the world’s best and accelerate access to world class cancer care, close to home for patients across B.C.

Over 6,000 people on Vancouver Island are diagnosed with cancer each year.

Please visit or your local store to learn more about how you can support the campaign.

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